作业帮英语翻译经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我
来源：学生作业帮助网 编辑：作业帮 时间：2024/04/30 09:59:37
英语翻译经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我
英语翻译
经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我国企业的重视.加入WTO后,我国企业一个重要的战略课题是要坚定步伐走出去,在全球范围树立自己的品牌形象,在全球范围实现新的发展和扩张,以适应WTO后我国企业持续发展的需要,实现我国企业品牌国际化的进程.
本文首先介绍了品牌国际化的相关概念、包括品牌国际化的内涵,衡量标准；然后讲述了我国企业品牌国际化的发展进程和基本现状以及与国外品牌发展的差距.接着结合我国企业品牌国际化的发展现状,分析我国企业品牌国际化面临的问题和阻碍因素,以及一些典型的本土企业发展品牌国际化的模式与策略.最后提出在新形势下发展我国企业品牌国际化的营销战略.
英语翻译经过了改革开放20多年,中国经济的发展和人民生活水平的提高,企业之间的竞争由产品竞争、质量竞争演变为品牌的竞争,品牌的重要性得到了充分认识.品牌的国际化,也越来越受到我
看看：After the reform and open policy more than 20 years,the Chineseeconomy development and the lives of the people level enhancement,between enterprise's competition by the product competition,thequality competition evolved for the brand competition,the brandimportance obtained the full understanding.Brandinternationalization,also more and more receives our countryenterprise the value.After joins WTO,an our country enterpriseimportant strategy topic is must strengthen the step to go out,setsup own in the global scope brand image,realizes the recentdevelopment and the expansion in the global scope,after adapts WTOour country enterprise to continue the need to develop,realizes ourcountry enterprise brand internationalization advancement.This article first introduced the brand internationalization relatedconcept,including the brand internationalization connotation,theweight standard; Then narrated our country enterprise brandinternationalization development advancement and the basic presentsituation as well as with the overseas brand development disparity.Then unifies our country enterprise brand internationalization thedevelopment present situation,analyzes question and hindrance factorwhich our country enterprise brand internationalization faces,as wellas some models native place enterprises develop the brandinternationalization pattern and the strategy.Finally proposeddevelops our country enterprise brand internationalization marketingstrategy under the new situation